Rose Parade, Rose Bowl Security Costs Increasing

Rose Parade, Rose Bowl Security Costs Increasing

The city of Pasadena is prepared to spend up to $1.5 million—a 37 percent increase— for the Jan. 1 event as part of a new Pasadena Police Department plan to increase security in response to unspecified “global threats.”

  • By Jessica Davis
  • Nov 15, 2018

It’s becoming more expensive to ensure the safety and security of the hundreds of thousands of Rose Parade and Rose Bowl attendees.

The events, which take place on New Year’s Day, require more of a police presence than the Pasadena Police Department can provide, so for a long time, the city has contracted with the Los Angeles County Police Department to bring additional deputies. The added law enforcement cost $1.09 million for the 2018 parade, an increase from the 2017 parade.

The city of Pasadena is prepared to spend up to $1.5 million—a 37 percent increase— for the Jan. 1 event as part of a new Pasadena Police Department plan to increase security in response to unspecified “global threats.”

The City Council approved the $1.5 million cap on Monday, but interim police Chief John Perez does not expect the city to spend the entire amount allocated. He said the increased spending ceiling will allow the event to meet public safety needs.

“The increase … is necessary due to the potential for LASD to increase the hourly rates for personnel,” Perez said in a report. “The increase also includes additional hours for increased staffing at New Year’s activities based on threat assessments. The possibility of adding personnel to ensure a safe event may occur shortly before events begin, allowing minimal time for review and approval by City Council.”

According to Perez, security costs increased last year because the parade route was closed to traffic the night before the event, which led to higher traffic control and staffing costs.

Tournament of Roses Association CEO David Eads said public safety is a top priority for those who organize the parade and football game, which take place annually.

“Providing a secure environment for large-scale events is a complex process that requires the involvement and cooperation of many individuals and organizations,” Eads said. “Pasadena has hosted large-scale events for many years, including the Rose Parade and Rose Bowl Game, and has extensive experience preparing for the New Year’s celebrations.”

About the Author

Jessica Davis is the Associate Content Editor for 1105 Media.

Featured

  • From Surveillance to Intelligence

    Years ago, it would have been significantly more expensive to run an analytic like that — requiring a custom-built solution with burdensome infrastructure demands — but modern edge devices have made it accessible to everyone. It also saves time, which is a critical factor if a missing child is involved. Video compression technology has played a critical role as well. Over the years, significant advancements have been made in video coding standards — including H.263, MPEG formats, and H.264—alongside compression optimization technologies developed by IP video manufacturers to improve efficiency without sacrificing quality. The open-source AV1 codec developed by the Alliance for Open Media—a consortium including Google, Netflix, Microsoft, Amazon and others — is already the preferred decoder for cloud-based applications, and is quickly becoming the standard for video compression of all types. Read Now

  • Cost: Reactive vs. Proactive Security

    Security breaches often happen despite the availability of tools to prevent them. To combat this problem, the industry is shifting from reactive correction to proactive protection. This article will examine why so many security leaders have realized they must “lead before the breach” – not after. Read Now

  • Achieving Clear Audio

    In today’s ever-changing world of security and risk management, effective communication via an intercom and door entry communication system is a critical communication tool to keep a facility’s staff, visitors and vendors safe. Read Now

  • Beyond Apps: Access Control for Today’s Residents

    The modern resident lives in an app-saturated world. From banking to grocery delivery, fitness tracking to ridesharing, nearly every service demands another download. But when it comes to accessing the place you live, most people do not want to clutter their phone with yet another app, especially if its only purpose is to open a door. Read Now

  • Survey: 48 Percent of Worshippers Feel Less Safe Attending In-Person Services

    Almost half (48%) of those who attend religious services say they feel less safe attending in-person due to rising acts of violence at places of worship. In fact, 39% report these safety concerns have led them to change how often they attend in-person services, according to new research from Verkada conducted online by The Harris Poll among 1,123 U.S. adults who attend a religious service or event at least once a month. Read Now

Most   Popular

New Products

  • AC Nio

    AC Nio

    Aiphone, a leading international manufacturer of intercom, access control, and emergency communication products, has introduced the AC Nio, its access control management software, an important addition to its new line of access control solutions.

  • QCS7230 System-on-Chip (SoC)

    QCS7230 System-on-Chip (SoC)

    The latest Qualcomm® Vision Intelligence Platform offers next-generation smart camera IoT solutions to improve safety and security across enterprises, cities and spaces. The Vision Intelligence Platform was expanded in March 2022 with the introduction of the QCS7230 System-on-Chip (SoC), which delivers superior artificial intelligence (AI) inferencing at the edge.

  • EasyGate SPT and SPD

    EasyGate SPT SPD

    Security solutions do not have to be ordinary, let alone unattractive. Having renewed their best-selling speed gates, Cominfo has once again demonstrated their Art of Security philosophy in practice — and confirmed their position as an industry-leading manufacturers of premium speed gates and turnstiles.