NHL's Pittsburgh Penguins is Testing Smart Camera Platform To Improve Experience at PPG Paints Arena

  • Jun 23, 2022

Azena recently that the Pittsburgh Penguins, a National Hockey League franchise, is testing Azena’s platform for smart cameras to explore ways to improve operational efficiencies throughout the team’s home venue, PPG Paints Arena. The Penguins hope to streamline wait times at busy concession stands on game days in real time and leverage enhanced retail analytics in its fan stores to increase arena retail sales.

Azena’s operating platform for smart cameras integrates with existing video surveillance systems and provides ready-to-use artificial intelligence-enhanced video analytics applications designed to run simultaneously directly on the camera and can be easily changed based on needs, much like on a smartphone.

The upcoming implementation by the Penguins is part of a growing trend within the sports and entertainment venue market to enhance fan experience by leveraging video and data analytics and IoT technology to add value to the spectator journey, while at the same time ensuring security.

“The Pittsburgh Penguins are very excited to see the benefits of the Azena analytics in action,” said Erik Watts, Chief Technology Officer for the Pittsburgh Penguins.

Using Azena queue detection applications on smart cameras from Azena partner VIVOTEK, the cameras can be used to detect lines at food and beverage stands as they form and notify employees to promptly increase staffing at busy checkouts, minimizing congestion and increasing sales. The Penguins can use the data gathered by the queue analytics application to help streamline their already installed touchless ordering system for mobile phones, which estimates wait time, directs fans to the kiosk where their order is ready, and integrates with POS systems to remove the order from the queue.

These analytics have the power to improve the game day experience in real time, but also over time, as the data can identify trends in overall traffic on specific days, or times of day, enabling management to optimize staffing through actionable insights.

“Smart cameras, such as those running on the Azena platform, are making arenas and event venue experiences more enjoyable and secure for both fans and staff,” said Andrew Seymour, Business Development Manager at Azena. “The groundbreaking analytics offered by apps available on the Azena platform have the potential to transform the game day experience.”

Leveraging insights at retail locations to maximize staffing Arena retail managers strive to leverage Azena smart camera technology to increase sales at the team’s retail store at PPG Paints Arena. The cameras can analyze the popularity of certain displays using heat mapping and enable staff to optimize merchandise placement within the store. This technology also helps arena retail operations make more informed decisions on staffing and inventory as the analytics identify patterns in customer store traffic and purchasing behavior.

Featured

  • Security Industry Association Announces the 2026 Security Megatrends

    The Security Industry Association (SIA) has identified and forecasted the 2026 Security Megatrends, which form the basis of SIA’s signature annual Security Megatrends report defining the top 10 factors influencing both near- and long-term change in the global security industry. Read Now

  • The Future of Access Control: Cloud-Based Solutions for Safer Workplaces

    Access controls have revolutionized the way we protect our people, assets and operations. Gone are the days of cumbersome keychains and the security liabilities they introduced, but it’s a mistake to think that their evolution has reached its peak. Read Now

  • A Look at AI

    Large language models (LLMs) have taken the world by storm. Within months of OpenAI launching its AI chatbot, ChatGPT, it amassed more than 100 million users, making it the fastest-growing consumer application in history. Read Now

  • First, Do No Harm: Responsibly Applying Artificial Intelligence

    It was 2022 when early LLMs (Large Language Models) brought the term “AI” into mainstream public consciousness and since then, we’ve seen security corporations and integrators attempt to develop their solutions and sales pitches around the biggest tech boom of the 21st century. However, not all “artificial intelligence” is equally suitable for security applications, and it’s essential for end users to remain vigilant in understanding how their solutions are utilizing AI. Read Now

  • Improve Incident Response With Intelligent Cloud Video Surveillance

    Video surveillance is a vital part of business security, helping institutions protect against everyday threats for increased employee, customer, and student safety. However, many outdated surveillance solutions lack the ability to offer immediate insights into critical incidents. This slows down investigations and limits how effectively teams can respond to situations, creating greater risks for the organization. Read Now

Most   Popular

New Products

  • Camden CM-221 Series Switches

    Camden CM-221 Series Switches

    Camden Door Controls is pleased to announce that, in response to soaring customer demand, it has expanded its range of ValueWave™ no-touch switches to include a narrow (slimline) version with manual override. This override button is designed to provide additional assurance that the request to exit switch will open a door, even if the no-touch sensor fails to operate. This new slimline switch also features a heavy gauge stainless steel faceplate, a red/green illuminated light ring, and is IP65 rated, making it ideal for indoor or outdoor use as part of an automatic door or access control system. ValueWave™ no-touch switches are designed for easy installation and trouble-free service in high traffic applications. In addition to this narrow version, the CM-221 & CM-222 Series switches are available in a range of other models with single and double gang heavy-gauge stainless steel faceplates and include illuminated light rings.

  • Mobile Safe Shield

    Mobile Safe Shield

    SafeWood Designs, Inc., a manufacturer of patented bullet resistant products, is excited to announce the launch of the Mobile Safe Shield. The Mobile Safe Shield is a moveable bullet resistant shield that provides protection in the event of an assailant and supplies cover in the event of an active shooter. With a heavy-duty steel frame, quality castor wheels, and bullet resistant core, the Mobile Safe Shield is a perfect addition to any guard station, security desks, courthouses, police stations, schools, office spaces and more. The Mobile Safe Shield is incredibly customizable. Bullet resistant materials are available in UL 752 Levels 1 through 8 and include glass, white board, tack board, veneer, and plastic laminate. Flexibility in bullet resistant materials allows for the Mobile Safe Shield to blend more with current interior décor for a seamless design aesthetic. Optional custom paint colors are also available for the steel frame.

  • HD2055 Modular Barricade

    Delta Scientific’s electric HD2055 modular shallow foundation barricade is tested to ASTM M50/P1 with negative penetration from the vehicle upon impact. With a shallow foundation of only 24 inches, the HD2055 can be installed without worrying about buried power lines and other below grade obstructions. The modular make-up of the barrier also allows you to cover wider roadways by adding additional modules to the system. The HD2055 boasts an Emergency Fast Operation of 1.5 seconds giving the guard ample time to deploy under a high threat situation.